Job Title: Digital Marketing Executive - SEO Company: Large Property Business Location: Manchester city centre Focus of the role: Driving the business digital agenda and contribute to the strategy and direction of the 60+ websites within the portfolio Hybrid role: The role is office based (with a little flexible working available and also WFH as and when required but not as a condition of the role). Base Salary: £25k-c£30k DOE
This role is perfect for someone who has already some websites (landing pages) experience and SEO knowledge. Ideally the successful candidate will also have either some analytics or some creative experience.
Responsibilities include but not limited to: * Manage/write content, landing pages & campaigns * Conducting A/B tests to improve the sites conversion rate * Improve SEO performance of the sites by using knowledge of Technical, On-page & off page SEO * Advise other team members on SEO best practices * Support the Digital Marketing Manager with tracking, analysis and reports on web performance KPIs * Plan, build and optimise new web pages within CMS * Manage website change requests * Contribute ideas for functionality that will improve our websites. Social * Support the wider marketing team with social campaigns and content requirements * Take ownership of reporting and measurement of the social platforms * Ensure the business is utilising its product inventory as content for social and web. * Support the team using the social media management tool. Online advertising * Review and test different creatives to improve engagement and CTRs * Support Paid Media Manager in creating new ad campaigns and messaging * Work with marketing teams to offer advice on campaign support through online advertising * Alongside the Paid Media Manager, review spend, performance and make necessary recommendations. Skills and attributes required: Experience in building landing pages CMS Managing Content CMS Ideally SEO experience or a proven interest in SEO Experience AB Testing - google optimisation
