Job Title: Digital marketing executive -Social & Content role Organisation: Home and Business Security Provider Salary up to £25k base Manchester City Centre - role is based in the office (35 people approx. in the office) Working hours: 8am - 5pm
Responsibilities of the role: Social: Researching & understanding of: the market target audience appropriate tone of voice for each industry types of content that performs best for each industry AND each platform goals of campaigns/ROI measuring success within each industry General Social research/tasks: Create & keep on top of the social strategy: Campaign ideas Target audience of campaign Goals/Objectives of each campaign How to adjust the campaign type to fit across different platforms How will success of the campaign be measured General strategy (not campaign specific) to set out long-term goals (typically 12 months) Trend Analysis Platform activity Keep on top of algorithm changes; what is each platform looking for in terms of types of content/engagement and alter the social strategy to fit that to make sure posts are still being seen. Content Writing the content to go along with each post in the relevant tone of voice for each industry/platform Creating different content across each platform; individual posts used for Facebook, Twitter, Instagram & LinkedIn Paid Social: Creating content to meet the ad requirements/guidelines for each platform Creating custom audiences, demographics, geographic location settings etc. Promoting content with specific end goal (brand awareness, messages, web clicks etc.) Analysing results and making necessary changes throughout the campaign to get the most out of the ad spend Scheduling: Uploading all graphics/videos and content into Hootsuite (or whichever scheduling platform chosen) Ensuring that all posts go out at the scheduled time (sometimes there are issues with the scheduling platform) Informing sales team members when LinkedIn posts have been uploaded so that they'll share them. Email Marketing using Mailchimp Skillset: Proven experience in content creation, communications and email marketing preferred.
