Digital Marketing Executive

Location Manchester
Job Type Full time
Salary £20000.00 - £25000.00 per annum
Contact Susannah Tavartkiladze
Call Susannah
Email email Susannah
Reference BBBH12994_1619538845
Job Title: Digital marketing executive -Social & Content role
Organisation: Home and Business Security Provider
Salary up to £25k base
Manchester City Centre - role is based in the office (35 people approx. in the office)
Working hours: 8am - 5pm

Responsibilities of the role:
Researching & understanding of:
the market
target audience
appropriate tone of voice for each industry
types of content that performs best for each industry AND each platform
goals of campaigns/ROI
measuring success within each industry
General Social research/tasks:
Create & keep on top of the social strategy:
Campaign ideas
Target audience of campaign
Goals/Objectives of each campaign
How to adjust the campaign type to fit across different platforms
How will success of the campaign be measured
General strategy (not campaign specific) to set out long-term goals (typically 12 months)
Trend Analysis
Platform activity
Keep on top of algorithm changes; what is each platform looking for in terms of types of content/engagement and alter the social strategy to fit that to make sure posts are still being seen.
Writing the content to go along with each post in the relevant tone of voice for each industry/platform
Creating different content across each platform; individual posts used for Facebook, Twitter, Instagram & LinkedIn
Paid Social:
Creating content to meet the ad requirements/guidelines for each platform
Creating custom audiences, demographics, geographic location settings etc.
Promoting content with specific end goal (brand awareness, messages, web clicks etc.)
Analysing results and making necessary changes throughout the campaign to get the most out of the ad spend
Uploading all graphics/videos and content into Hootsuite (or whichever scheduling platform chosen)
Ensuring that all posts go out at the scheduled time (sometimes there are issues with the scheduling platform)
Informing sales team members when LinkedIn posts have been uploaded so that they'll share them.
Email Marketing using Mailchimp
Proven experience in content creation, communications and email marketing preferred.