Typical Responsibilities for the Search Director
Depending on the scale and requirements of your employer or client, your responsibilities as a search director will vary but they generally fall into the following three categories:
You will be responsible for the overall organisational search strategy and as such, must be knowledgeable in all aspects of organic and paid search marketing and be an effective decision-maker who is open to the ideas and input of others.
You will need to establish commercial goals and objectives for your organisation and/or its clients, approve and manage budgets, forecast results and develop strategic search campaigns that achieve the desired outcomes.
Much of your success will rely on the personnel under your supervision so you must be able to recruit, retain, train, motivate and appraise talented employees in SEO, PPC, content and social and create a high-performance work culture in which they are driven to deliver search campaign excellence.
The skills and knowledge you have garnered in your career to date will be relied upon by your colleagues, clients and employees to inform organisational best practice and the creation and development of robust search campaigns.
In a fast-paced, highly-competitive industry, you will need to maintain your skills and knowledge of the latest search tools and techniques, share your findings with relevant parties, produce user guides where necessary and facilitate staff training.
As well as being an effective leader who can communicate clearly with business leaders and marketing personnel, you must be able to be build relationships with clients and search partners like Google, Yahoo and Bing.
Furthermore, you will need to be a skilled writer and speaker who can represent your organisation at conferences and trade events to raise its profile and establish it as an industry leader.
Depending on your responsibilities, experience and the location you work in you can expect to earn £44k to £100k+ as a search director and enjoy generous benefits and bonus packages.
Skills & Qualifications
In-depth knowledge of organic and paid search tools and techniques
Analytical, tactical and creative thinking
Excellent written and verbal communications
Excellent organisation and time management
Inspirational and effective leadership
Confident and engaging public speaker
Attention to detail
Flexibility to travel, potentially overseas, or work outside of regular office hours
Formal qualifications are not essential but a degree in marketing, business management, economics or communications, or evidence of equivalent professional certifications are desirable.
Experience & Career Progression
To become a search director you will generally need 5 or more years’ experience of personnel and budget management, be able to demonstrate exceptional knowledge of SEM and provide evidence of a successful track record in search campaign development and execution.