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A Match Made in Marketing Heaven for The Window Film Company

Posted on: 26 Mar 2018

Micky Calcott founded The Window Film Company in 1998. The Chesham-based business has flourished over the past twenty years delivering innovative window film designs to businesses and homeowners.

The window films they create and install have various benefits. For businesses, specific films keep out heat, prevent glare and contain anti-shatter properties. In addition to enhancing a building’s safety and comfort, the company also produces decorative films to create inspirational offices. The Window Film Company is a B2C business too as the firm fashions printed patterns and frosted film for homeowners.

Recently, Micky and his team decided to ignite further growth for the business with a new hire and looked to Adam for support in recruiting a new marketing manager. We recently got in touch with the The Window Film Company Managing Director to learn more about his experience of working with Leon, Adam’s founder.

A Worthwhile Connection

Micky knew Leon before soliciting his recruitment consultancy. They met through a supper club for entrepreneurs and on several occasions after that. When the decision was made to look for a new marketing manager, he was the first person Micky contacted.

“I knew Leon had the recruiting experience and expertise we required for this senior hire. I was confident that he was the best person to deliver insights on the high-quality candidates on the market.”

Fine-tuning the Role

The pair met in person for an in-depth discussion to define the role’s specifications.

“At the time, our current marketing team comprised of a marketing and communications manager and a part-time marketing director. To drive our business forward, we needed an additional expert to take control of the department and oversee all our marketing strategies.

We were looking for a commercially-minded marketing manager who could handle a reasonably-sized budget and had experience in both B2B and B2C. The successful candidate had to be knowledgeable and agile enough to work for a fast-moving business with the ability to expertly manage others. A thorough understanding of the transformative digital climate was also essential to sustain our company’s growth.”

Leon helped Micky develop an attractive and fitting job description to put out digitally.

“We knew roughly the type of applicants we were looking for but we didn’t have a concrete job description to hand. Leon helped us create and publish an advert online that gained lots of attention from high-quality candidates in the area”

The Final Four

Unlike high street consultants, Leon put forward only the best talent on the market.

“Working with Adam was a different experience. Rather than sending a torrent of mediocre CVs, Leon put forward four brilliant applicant CVs. It told me that he’d taken his time to go through each CV in detail ensuring we only received first-rate candidates to interview.”

All four candidates, on paper, possessed a wide range of abilities and were taken forward to interview.  One candidate, however, was notably more qualified for the role and excelled in the interview process.

“Being in such a niche market, we were open in terms of the candidate’s industry experience. What we were really looking for was an individual who met our specifications and fit into our culture perfectly.”

Naomi, the successful candidate, stuck out for all the right reasons.

“She has B2B and B2C experience and had been with her previous business for over five years. Crucially, I knew she would be a valued addition to our team. She’s a passionate and thoughtful individual who took the time to deliver a presentation during her interview on her biggest marketing achievements to date. This instilled confidence in us that she could drive forward our marketing and elevate our business to greater success.”

The Adam Experience

Micky really appreciated Leon’s hard work, his expertise and the short time it took to secure a new marketing manager.

“We went into this search believing it wouldn’t be easy to find someone who met all our requirements quickly. Leon eliminated this fear. He swiftly located potential applicants and kept us updated during every step of the sourcing process to help us feel in control and informed.”

“Leon put the right people in front of us and the end result was a candidate we really wanted onboard. The whole process took just over a month, putting us ahead of schedule and on a fast track for growth.”

“I would gladly recommend his recruitment support. The service he provided was second-to-none and it was a pleasure to work with him. I’m extremely satisfied with how things went, and Naomi is a wonderful addition to The Window Film Company team.”

Looking to hire top talent who slot effortlessly into your business? Contact the team today or call us on 0161 359 3789 for swift and seamless recruitment support.

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