I am Marketing + PR
- £85000 - £100000 per annum
- Greater London
Founder and Director
19 Apr 2017
Strategy Director – London
Our client position themselves as an innovation studio and they find, design and build business opportunities that create value over time. Their general belief is that a company’s frontiers today are its business tomorrow. Frontiers can be technological, cultural, behavioural or commercial, and it’s their ambition to uncover all of them in equal measure. The majority of our work is about making businesses fit for these frontiers, in one way or another.
This means they sit in between the high-end consultancy space on the one hand, which
is occupied by the big traditional consultancy names, and the service design studios
and digital agencies on the other. They have found ourselves working alongside or
competing against both types of companies on the projects they’ve been involved in so
Where they distinguish themselves is that they add a cultural edge and design kudos
which lacks in the former group and a lateral thinking and deeper understanding
of brands which often lacks in the latter group. The result is quite a unique stew, and
feedback from clients and prospects are proving them right.
As a young, ambitious company, their long-term goal is to build a strong, hybrid consultancy
brand in this very exciting and growing space, with a small but stellar team
that can solve complex problems for the world’s A-list brands.
This role sits on the crossroads of brand strategy, innovation consultancy and service
design. We see you helping us explore, conceive, develop and implement new digital
solutions for clients in (among others) retail, luxury, lifestyle, media and entertainment.
No question this is not a ‘normal’ agency/consultancy job. As we are small and growing
fast you will be working directly with the founders on a range of projects and
The process is highly iterative – you’ll be working hand-in-hand with specialists we
bring into projects in order to deliver world class thinking and be involved on projects
from inception, research through to execution. Applying brand thinking fused with
digital channel thinking in order to develop solutions for our international and domestic
What you can bring to the party
In your role as strategy director, the aim is that you gradually evolve into the key contact
and business lead for some of our most important clients.
This means that you’ll be tasked on both running and overseeing existing projects as well as nurture new projects and business from these accounts. You’ll have a team reporting into you, including a senior innovation strategist, an experience design strategist and multiple freelancers.
Ultimately we need someone who gets how successful brands operate in today’s technologically
and social driven world. It doesn’t mean you have to be a digital nerd (although
we are all a bit nerdy in our own ways) but a very good grasp of how consumer
behaviour is shifting will be critical. A fascination for business, technology and
culture is a head start.
We need someone who is not a jargon monkey and who can articulate solutions in
simple and precise ways. Who can write compelling arguments as well as present to a
room full of executives.
Some of the solutions we develop have an impact on a company’s business model and
organisational structure, so you’ll be asked to help construct a business case for specific
solutions, arguing how they can be implemented and developed over time, relying
on different revenue and organisational models. This should awaken your business
analyst side. This skill will be useful for both client projects and internally funded
projects and opportunities.
You will need to bring a sound attitude to the team and be willing to truly get stuck
into problems and navigate clever ways through them.
We tend to be drawn to people who aren’t cookie cutter, who have an interesting edge
about them. We like a little flavour and character in the team. We all learn from each
other and would love to equally learn from you.
What you’ll be doing
You will get stuck in from day one and work directly with us on live projects.
The formal bits
– Constructive team leader, with the ability to guide and motivate full-time and
part-time team members
– Ability to spot emerging client questions and needs and translate them into
– Articulate storyteller (presenting arguments and strategies in less formal ways)
– Comfortable and natural presenter
– Deep understanding of digital and its impact on human behaviour
– Able to reframe problems revealing new ways to solve/approach them
– Able to articulate the business and organisational implications of proposed solutions
– Natural affinity and fit with the adidas business (hybrid lifestyle/sports/fitness
– Lead and inspire project teams
– Be main liaison and go-to person on key accounts
– Scope new projects or opportunities
– Design, prepare and lead collaborative workshops
– Explore, conceive, develop and implement new digital solutions, both shortterm
– Oversee writing of reports and presentations
– Write business case for proposed solutions
– Craft, hone and evaluate briefs