I am Digital & IT + Tech
- North West
7 Aug 2017
Senior PPC Executive
Our client is an extremely successful, multi-award winning, multichannel retailer enjoying a sustained period of fantastic growth. They are in the process of building a best in class ecommerce function at the forefront of innovation and require a talented, self-starting and forward thinking Senior PPC Executive to join this growing and dynamic team.
Based in Greater Manchester, this is a brand new role within a team of performance marketing specialists, providing an outstanding opportunity for an ambitious, energetic and creative individual to really make their mark. If you are looking for a position where you will be challenged, pushed and in turn progressed quicker than any of business in the North West, this is the place for you.
To maximise profitable growth across the paid channels under supervision from the Head of Search. Working to KPIs including store visits, conversions and ROAS.
To be an internal ambassador for Paid Search marketing within the business.
*Day to day management of the paid accounts including manual and automated bid changes, build-outs, adding negatives and testing on;
*Work with the Data Science and Merchandising teams to develop a plan to drive future growth through paid channels.
*Regularly reviewing, evaluating and benchmarking the PPC/Shopping and Retargeting channels to ensure appropriateness to deliver the sales and profit plan.
*Maintaining, developing and advancing the PPC/Shopping and Retargeting channels in such a way that continuous improvements in efficiency and cost effectiveness are delivered.
*Determining the appropriate enhancements and upgrades that are required to the in-house PPC/Shopping and Retargeting infrastructure to deliver the current and future needs of the business. Where appropriate, working with selected partners to deliver these requirements, managing the associated change process and ultimately the delivery of the required change.
*Maintaining the relationship (where applicable) chosen search agencies and advertising & technology partners to maximise their performance and work with their account team to ensure that sales/spend targets are met.
*Understand trends in data, providing commentary and suggested actions. Investigate variances and provide the reasons ‘why’ results have occurred.
*Develop new ways to acquire visitors, improve efficiency and retarget previous visitors.
*Key project assistance to the Head of Search.
*Actively keep up to date with the PPC community, dealing with industry news and updates accordingly.
*Good problem solver.
*Strong knowledge of Google AdWords including Google Shopping, Bing Ads and other search engine ad platforms.
*Ability to self-motivate and learn new skills and new techniques quickly.
*Knowledge or experience of remarketing and advertising on social platforms is desirable.
*Experience working with, and managing expectations of, senior team members/clients desirable.
*At least 1 years’ experience within a PPC role essential, agency or client side, ideally for a retail ecommerce business.
*Must be AdWords certified including Shopping Advertising module.
*Fluent in Microsoft Excel and Google Analytics and comfortable manipulating data.
£25,000 – £30,000 (dependant on candidate)
*A numerical, analytical mind with high accuracy and attention to detail, always looking for ways to improve.
*Confident, self-starter attitude with strong communication skills.
There couldn’t be a better time to join this North West success story and make a career defining contribution to its future accomplishments. Flexible working hours are on offer, with a salary up to £30k dependant on experience, annual bonus, free on-site car parking and office perks.
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