Paid Media Manager

Paid Media Specialist

Location: Norwich

Salary: £30k to £35k DOE

Full time: Permanent

Hybrid: 3 office – 2 home

We are looking for an experienced B2B Paid Media Specialist to manage all paid advertising for our client’s brands. This is a senior, hands-on role where you will both plan the strategy and handle the day-to-day setup to find new customers and grow sales. You will be responsible for every part of a campaign, from the initial build to the final results and reporting. We need an expert who has successfully grown paid ad channels in a professional B2B setting.

The Role:

·       Plan and run ad campaigns that take potential customers from their first look at the brand through to a final sale.

·       Expertly manage ads across Google, LinkedIn, and Meta.

·       Focus on finding real customers and generating sales leads, rather than just getting clicks or website visits.

·       Regularly test different images, ad text, and web pages to see what works best and improve results.

·       Take responsibility for campaign results by using data to grow successful ads and change those that aren't working.

·       Set up and manage tracking to ensure all data and performance reports are accurate.

·       Explain campaign results and suggest next steps to the wider team in a way that is easy to understand.

·       Work with the marketing and sales teams to make sure ads support the company’s main goals.

Skills we are looking for:

Essential

·       A track record of running successful paid ads to find and win new B2B customers.

·       Expert, hands-on experience using both Google Ads and LinkedIn Ads.

·       Experience building ad campaigns for every stage of a customer's journey.

·       A strong understanding of how to track results and improve ad performance.

·       The ability to look at data and use it to make smart decisions for the business.

Nice to have

·       Experience running ad campaigns in different countries or languages.

·       Familiarity with connecting ads to sales tools like Salesforce or HubSpot.

·       Experience using other platforms like Bing, TikTok, or Reddit.

To be considered for the upper end of the salary bracket, you will be a seasoned performance marketing expert with a demonstrated history of driving measurable revenue growth in high-velocity, commercial B2B environments.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!