I am Marketing + PR
- Greater London
21 Apr 2017
Role:Marketing Manager (Temporary)
Reports to:Commercial Director Extracts EMEA & Asia
Our client has a unique and integrated global footprint in the beverage industry and has a rapid growth in the industry.
The ideal candidate’s mission will be to drive the marketing initiatives for the tea & coffee extracts in Europe (mainly) and support the commercial team to deliver the company’s growth objective by providing targeted, relevant and consistent marketing insights and support to their customers.
*Understand the tea and coffee category drivers and trends; identify with affiliates and commercial teams future opportunities, help turn these opportunities into actionable projects through qualification and inclusion in pipeline.
*Support commercial and technical team to ensure the right portfolio of tea, coffee and herbal extracts & solutions for RTD Beverages is available and promote accordingly.
*Develop the right promotion tools to sell our expertise and uniqueness (focus product portfolio, USPs, exciting concepts, newsletters) with the proper push to sales.
*Coordinate the preparation and development of exhibition stands at trade shows such as DrinkTec, Food Ingredients Europe, Food Matters Live.
*Track effectiveness and get learning for future improvements.
*Ensure proper client briefs execution by providing the right targeted marketing support to clients.
*Work with sales to build strong client relationships, understand targeted clients’ strategies, priorities and brands and provide them with the most relevant product solutions.
*Participate actively to cross-segments/cross-categories marketing initiatives to further develop marketing expertise and beverage/consumer knowledge.
Future Role Opportunities, if the position becomes permanent:
*Support the leaf team and integrate the approach for a customer focused strategy.
*Act as a partner for building and deployment of a global tea & coffee strategy, exchange regional insights/needs/tools/pipeline regularly with global business unit and other regions.
* Education: Marketing or business education or food science/technology.
* Experience: 5+ years working experience in marketing or commercial positions in the beverages industry or relevant ingredients industry. Tea & Coffee knowledge is clearly an asset.
*Strong interpersonal and communication skills
*Good project management, analytical and organisational skills
*Business acumen and proactive mindset
*Ability to make effective and impactful presentations internally externally
*Fluent in English. A second language is a plus
*Expertise in digital marketing will be valued
*Proficient in MS Office applications
*Familiarity working with insight sources – GNPD, Canadean, Euromonitor etc.
*Enthusiastic, proactive and capable of motivating others.
*Strong team player able to partner with people from different functions.
*Flexible to travel within Europe