I am Marketing + PR
- £28000 - £32000 per annum
- Greater London
7 Feb 2018
We are working with a leading company in the shipping and logistics sector (B2B) based in London who are looking to bring on board a high calibre full-fix Marketing Executive to join their growing team. In this role you will be responsible for assisting in helping to drive growth through use of innovative marketing, creating demand for our services and raising awareness of the company brand.
As Marketing Executive, you will be responsible for assisting in the implementation of day-to-day marketing and communication activities across all channels but with a focus on events, website, social, sales collateral, other marketing content.
This role involves working closely across the whole business, but in particular with Sales, Trade, Operations and Agencies and multiple markets in Europe.
*Assist in planning, development and implementation of effective marketing communication campaigns
*Creating and developing new innovative ways to communicate the key messages to externally to existing and new customers and internally to staff
*Planning and project managing marketing events and evaluating their success
*Writing copy for marketing collateral, including customised presentations, brochures, email, social media and website content
*Increase overall social media followers and engagement and increase visitor levels to the website
*Assist in monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
*Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met
*Assisting in the production of ongoing competitor /market / customer analysis and reporting
*Assist in Improving the usability, design and content of the company website
KEY COMPETENCIES & QUALIFICATIONS
*Solid general marketing experience (min 2 years)
*Illustrator, Publisher skills would be a bonus for designing graphics
*Knowledge on WordPress and website CMS systems
*Experience working with social media, primarily LinkedIn and Twitter
*Ability to use spreadsheets to analyse data and spot trends
*Understanding of customer segmentation
*Proficiency in French, German or Spanish an advantage
*Excellent copywriting skills and experience
*Proven development in implementing marketing and comms plans
CV’s for the Marketing Executive role are being given immediate consideration so don’t delay in submitting your application.
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