I am Marketing + PR

Salary
£50000 - £65000 per annum
Location
South West
Type
Permanent
Reference
9551
Contact
Lorna
Principal Consultant

17 May 2017

Marketing and Business Development Manager

Marketing and Business Development Manager | Professional Services |Bristol
My client is a high profile global accountancy and advisory firm with a reputation for innovation and exceptional client service.They are looking to recruit an experienced business development manager who will help their Bristol office achieve its ambitious growth targets. You will have a direct impact on gaining a better understanding of market opportunities and helping to realise these through the development of appropriate marketing and pursuit plans. In so doing you will provide greater transparency to the sales pipeline and proactively manage it. You will influence senior stakeholders in the process and work in a collaborative way with central, and regional. marketing& and business development colleagues to implement best practice and campaigns.
Key responsibilities of the role
-Understand local market and where specific opportunities may be
-Directly lead initial contact with target organisations to secure new business meetings
-Discuss and influence pursuit plans for target organisations
-Track and report on pipeline progress at monthly sales meetings.
-Provide bid support and challenge to internal teams throughout the bid cycle, ensuring appropriate go/no go decision and development of winning value propositions
-Understand and leverage national marketing campaigns in to local marketplace
-Design and deliver comprehensive, innovative and integrated local marketing campaigns,
-Ensure all external facing collateral complies with brand guidelines and educate office staff where necessary
-Responsible for generating local media coverage using both national and local PR content to do so
-Ensure appropriate client feedback is gathered using firm-wide mechanisms for doing so, acting on isolated and trend issues
-Have a detailed understand of key client accounts and work with local stakeholders to ensure proactive and defensive strategies are in place to grow/retain
The successful candidate will have:
Strong understanding of marketing and business development within professional services including how services are procured
-Strong understanding of matrix-based organisations with complex service offerings
-Strong knowledge of local economy and drivers for change
-Ability to challenge, influence and persuade senior stakeholders
-Experience across online and offline marketing channels and ability to determine most appropriate for any given campaign to maximise ROI

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