I am Marketing + PR
- £200 - £300 per day
- North West
12 Feb 2019
Digital Product Owner
Our Client: is a leading automotive manufacturer with a reputation for outstanding quality the world over. With demand increasing and an upturn in production, there is a need to bring further skills into the business to deliver on current and future projects.
Oversee the management of the client Dealer Website programme across 230 websites, 60 countries and 26 languages alongside the client’s chosen supplier to support the client’s corporate objectives
Scope of the Role:
Ensure the delivery of business as usual services for dealers through the Dealer Website partner.
Deliver continuous improvements / optimisation to the client Dealer Website programme based on business priorities, dealer feedback and key performance indicators.
Support new model launches by market and deliver updates to vehicles in line with model year product actions.
Set up new dealer partners, ensuring the completion of suitable training on the platform.
Report the on-going performance of the programme in to the client business.
Ensure best practice search engine optimisation of the platform by market.
Delivery of an on-going communication plan, best practice training and education of the clients retail partners to extract the value of the programme.
Work with local stakeholders to ensure the legal compliance of the programme by market.
Provide a web analytics reporting platform to enable dealers to self-serve in understanding the performance of their websites.
Support the Pre-Owned Stock Locator programme as part of an integrated part of the client Dealer Websites.
Work with other key internal stakeholders, such as Aftersales, to ensure that their programmes are suitably represented within the Dealer Websites.
Skills and Experience
Demonstrable experience of having worked with a luxury brand in delivering digital products / services to high-net worth individuals with a clear understanding of their motivations and behaviours.
Substantial experience of having worked within the automotive industry with a clear understanding of the manufacturer / market / retailer business model.
A proven track record of leading web technology projects within organisations that have delivered a positive benefit for customers based on a strategic vision.
Demonstrable experience of having successfully managed change within a complex organisational landscape.
Experience of having run effective customer-facing campaigns to acquire new users of a service alongside internal communication programmes to deliver successful engagement.
Demonstrable project management skills with the ability to manage multiple tasks concurrently.
Ability to self-start, demonstrating proactivity and taking of initiative.
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