I am Digital & IT + Tech
- £20000 - £25000 per annum + Benefits
- North West
12 Jul 2017
My Client is a worldwide luxury travel organisation based in Greater Manchester who, due to substantial investment, are growing their marketing function. As part of this growth they are looking for CRM Executive to join their in-house marketing team.
Reporting to the CRM Manager, this role carries responsibility for the implementation of the CRM strategy across all channels, with a primary focus on email. You will also be heavily involved in day to day projects, working alongside the CRM, digital and brand teams in the UK office. The role requires close working relationships across the marketing teams to ensure CRM and overall business targets are being met. It is ideal for a commercially focused CRM marketer with experience in a similar position and the ability to work in a fast paced environment.
*Responsible for supporting the execution of the multi-channel CRM strategy for both brands
*Update, maintain and improve in-house CRM systems
*Liaise with the brand and design teams to produce high quality, on brand email communications
*Work with colleagues and external suppliers to improve the data quality and capability e.g. MOSAIC profiling
*Develop improvements from CRM projects to drive both phone calls and web traffic and improve online conversions from each channel
*Produce high quality, on-brand weekly email campaigns through Silverpop.
*Use of Analytics accounts and regular reporting.
*Develop an understanding of customer lifetime value
*Progress the business capability in email automation, personalisation and device optimisation.
*Minimum 1 years’ experience in a similar commercially focussed CRM role
*Strong understanding of database marketing principles and CRM online / offline marketing concepts, strategy and best practice
*Knowledge of Silverpop Engage as an ESP
*Regular copy writing/proofing/editing
£20,000 – £25,000
With the growth projection and future plans for this business, this is a fantastic opportunity to not only join the journey but help lead the charge. If you’re interested in a career change and think you have what it takes to join a cutting edge team focused on delivering a world-class proposition, then please apply through the link or you can contact Adam Walker at Adam Recruitment.
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