I am Marketing + PR

Salary
£50000 - £60000 per annum
Location
Greater London
Type
Permanent
Reference
9386
Contact
Lorna
Principal Consultant

19 Apr 2017

Client Relationship Manager

Client Relationship Manager | Legal Services | London
My client is a leading international law firm with a dynamic and entrepreneurial approach. The Firm’s client development programme has been in place for 4 years and has been successfully received both internally and by clients. Following this success, the program has grown substantially in scope and ambition, and is now being broadened out across additional sectors, practice areas and regions. This role ties into that growth and encompasses all aspects of client development, for example: strategy and research; leading pitches and internal/external team meetings; developing marketing and business development activity that ties into the clients’ needs; monitoring KPIs and reporting regularly back to the board and partnership on progress. This role covers a range of business lines and practice areas and assumes a high degree of involvement with the partners, associates and assigned clients.
Key responsibilities:
*Helping develop the firm’s client development methodology as the programme expands into new areas of the firm, working in conjunction with other Client Development Managers and Senior Business Development Managers
*Determining criteria and if appropriate grading for particular clients
*Leading the strategy for the clients within relevant sectors/practice areas, and working collaboratively with wider team to ensure alignment of client programmes across the firm, ensuring that BD activity is driven by client need
*Ensuring the implementation of effective client strategies, taking an overarching view of strategy and client needs, achieving growth across the programme
*Creating and coordinating client teams and effective cross-practice groups to support client development plans, the leadership of the agenda for these groups
*Supporting the development of appropriate marketing materials and activities to fulfil client plans – whether brochures, web pages, newsletters, reports, web-pages, seminars, conferences etc.
*Overseeing the creation of differentiating proposal materials and the management of client pitch efforts in respect of the identified client accounts
*Managing junior members of the team
*Formulating relevant business development budgets in relation to client activity and management of the budget to ensure appropriate expenditure and that the firm receives suitable ROI
*Monitoring KPIs and reporting regular progress back to the firm’s management, partnership and senior members of the Business Development team

The successful candidate will be/have:
*Educated to degree level (2:1 or above) or possesses equivalent experience
*Holds a professional marketing qualification, e.g. CIM/CAM (desirable)
*Considerable experience of working as a Client Development practitioner at management level within a fast-paced professional services environment
*Marketing communications experience with extensive copy writing skills and a good understanding of branding and design and the production of promotional materials
*Experience of managing and coaching the development of junior team members
*Experience of formulating and managing budgets and overseeing the monitoring of spend and any associated reports
*Able to work closely with partners and associates and possesses the ability to influence key partners

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