I am Marketing + PR

Salary
£60000 - £65000 per annum
Location
South East
Type
Permanent
Reference
#10358
Contact

11 Jun 2018

Brand Strategist

We are working with a great independent Digital Agency who are looking for a brilliant strategist for a great opportunity to work with them in a pivotal and senior role.

Our client is a complete, modern creative agency delivering brand development, launched in 2008 and has grown to over 20 people today. We have in-house design, development and digital marketing teams and do our best work when those teams combine to build our clients’ business and brand.

Our brand development work is led by our managing director who provides brand strategy that informs much of our creative design and marketing campaigns.

Increasing demand for brand development work means that the agency needs an experienced marketer to work alongside our MD. While they have established brand development approaches and methodologies, and the recruit would be trained in these, we are looking to add a diversity of experience, thinking and approaches to our established brand approach.

The recruit would also take direct responsibility for the Agency’s own marketing planning and ongoing marketing.

The role will probably suit someone who has played a significant role for a mid-large size FMCG brand (although it is possible that they may come from a different background). Candidates will probably have a minimum of 10 years’ marketing experience. Ideally this might include agency experience as well as client-side. However, experience of working in a recognised, disciplined marketing environment is more critical than agency experience. Experience of managing agencies from a client perspective is essential.

Must haves:

*Substantial brand marketing experience with a significant FMCG brand or similar.
*Knowledge of marketing theory and established approaches to analysing brand performance and developing brands.
*Experience in setting up, running and analysing market research.
*Experience in marketing strategy and campaign development.
*Experience in all aspects of digital marketing: search marketing, social media marketing, email marketing etc.

Duties & Responsibilities:
*Developing client pitches for brand development.
*Organising client research programmes.
*Creating client Brand Blueprints.
*Client brand strategy and campaign formulation.
*Devise marketing plan & Execution.
*Marketing performance reporting.

About the Agency

Most new agencies are born from a small theft. Someone leaves an agency and takes some clients with them. And many digital agencies started as something else. By contrast, our client was born digital and built from scratch.

Our vision was to build a truly creative digital agency with all the capabilities of the bigger agencies under one roof. We have grown from two people, to a twenty plus people agency, and are characterised by a balance of creative, digital and brand-building skills.
We provide clients with a new sort of agency construct that brings together, with integrity and consistency, the worlds of strategic brand development and design, with technology at the core.

They work for big brands but their sweet spot is challenger brands who need to build brand love and deliver better business performance.
We listen, are an extension of our client’s team, and go the extra mile to deliver solutions that transform

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