Brand Manager

Brand Manager

Location: Manchester

Salary: £50k to £60K DOE

Full time: Permanent

Hybrid: 2-3 days in the office

Our client is a BCorp certified luxury homeware brand with sustainability combined with quality at the heart of everything they do. We are seeking an ambitious Brand Manager to take full P&L accountability for a successful, innovative brand and spearhead its growth into a £10m business within three years.

This is a high-ownership, hands-on role for a commercially astute and creative leader. You will be responsible for defining the long-term strategy while simultaneously leading the day-to-day execution of all go-to-market plans, product lifecycle, and trading activity. We are looking for a data-driven, design-led innovator ready to build a brand and deliver profitable growth.

The Role:

• Take full P&L ownership for the brand, setting all financial targets, pricing strategy, and commercial KPIs.
• Develop and execute the annual brand plan, defining clear objectives for marketing, innovation, and commercial performance.
• Define, own, and evolve the complete brand identity, positioning, and creative direction, ensuring global consistency (UK, US, Canada).
• Lead the full product lifecycle, from range planning, trend identification, and new launches to sunsetting strategies.
• Develop and execute comprehensive Go-to-Market (GTM) plans for all new products and collaborations.
• Plan and deliver the annual marketing calendar, briefing and coordinating central teams (CRM, paid media, PR) and overseeing influencer/TikTok strategies.
• Lead content direction, approving all creative assets to ensure they align with brand values.
• Drive digital and channel performance, monitoring KPIs for the brand website (Conversion, AOV) and Amazon (ROAS, ACOS).
• Track marketing ROI and budget efficiency, collaborating with Finance and Operations to manage costs, margins, and stock levels.
• Analyse performance dashboards and partner with the insights team to identify growth levers and optimise SKU performance.
• Act as the primary internal brand owner, leading cross-functional collaboration with Finance, Supply Chain, and Sales.
• Lead quarterly brand reviews, presenting trading results, analysis, and key learnings to stakeholders.

Who we are looking for:

• 5-8 years of consumer brand management experience, ideally from a Home Interiors, DTC or FMCG background.
• A proven track record of managing a full brand P&L and delivering growth across digital and retail channels.
• Experience in the home, interiors, or lifestyle sector is strongly preferred.
• Deep expertise in the digital marketing ecosystem, including paid media, CRM, and influencer activity.
• Demonstrated ability to translate data and commercial insights into actionable brand and trading decisions.
• Experience in briefing creative teams and managing the end-to-end content production process.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!