- £25000 - £30000 per annum
- Greater London
21 Apr 2017
B2B Account Manager
Our client is award winning specialist B2B and marketing services PR agency and is looking for exceptional B2B Account Manager to join their talented bunch.
Their business has a 13-year track record of giving businesses and their leaders the recognition they deserve through strategic and creative media campaigns. They are growing by staying ahead of changes in the media and marketing landscape, and harnessing the power of digital as well as traditional channels.
Your role as Account Manager will be client facing more than any other in the agency – On paper this is huge pressure. In reality it is your opportunity to shine in the hearts and minds of colleagues and clients alike.
*Receive duties dutifully. Delegate deliberately
*Aspire for Zero-Defect – get it right first time
*Do everything to add value to a client’s strategy. And the retention of the client – Cut everything else out
*Be led by your account directors. Lead your clients.
*See a problem – “Fix it forever”
-Multi-channel thought leadership
-Performance of the account executive
-Heads of Department
-Monitor the news agenda and identify any reactive opportunities and/ or news of interest for clients or companies on any VIP List
-Know the status of every opportunity for every client – check Trello, Slack, Google Docs and opportunity trackers. Are all projects updated? Clients expect real-time reporting
-Seek and secure new opportunities for clients to gain recognition in the market through proactive media relations
-Understand the daily workload of the account executive team and delegate effectively
-Act as the major point of contact for clients and feedback to account directors on any insight on client handling.
-Ensure every communication with a client aspires to Zero-Defect
-lead weekly account meeting:
oKPI’s and measurement metrics
oNewly identified opportunities with deadlines
-Assess and monitor your time spent on accounts
-Ensure clients are using our templates and crib sheets.
-For every project ensure there is a brief sent back to the client with – never leave anything to assumption:
oPurpose of opportunity/ project aligned to the strategy
oValue of the platform
oSchedule and deadline
-Communicate any financial billings to the MD or in lieu the finance manager
-Send out weekly Spotlight to clients
-Develop and sustain relationships with key journalists
-Face-to-face meetings with clients, that you lead
-Management of sourcing live events, speaking opportunities and conferences
-Contribute to the new business pipeline
-Manage the timely delivery of monthly value reports
-Prepare for and create the Quarterly Focus Meeting
-Identify areas for improvement and contribute to agency best practice
-Identify and work in collaboration with your account director to identify areas for upsell
-Personal development focus and/ or meeting with your PdP manager
-Ownership and responsibility for elements of the cheese fest
-Contribution to the new business pipeline and selective pitches
-Management of the account executives
-Contribution to the Agency’s marketing strategy
-Contribution to Agency’s University
-Responsible for Agency’s culture and events