Marketing & PR


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Time for Change? Breaking the Misconceptions of Hiring a Contractor

​The number of self-employed professionals in the UK has increased by 43%, and the overall contribution to the UK economy by freelancing professionals is around £119 billion (IT Contractors UK). Th...

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Cracking Tough Recruitment Challenges for Jayne Pugh

Jayne Pugh has achieved spectacular feats in her marketing career so far, and the Adam team has had the privilege to support her along the way through expert recruitment consultancy and talent acqu...

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Helping Bhavna Mistry Build Powerhouse Marketing Teams

Bhavna Mistry has been working for Brady, a global leader in safety, identification, and compliance solutions, for eleven years. She’s the director of product and multi-channel marketing and is res...

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Marketing Your Employer Brand

In a recent study, 69% of job-seekers would not accept an offer with a company holding a bad reputation.This is why working from the inside to create an amazing company culture is essential – it’s ...

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Leveraging User Generated Content

Over 15 million people watched the Stranger Things 2 premiere. How did the show get so many fans?The show’s irrefutably likeable characters and hair-raising storylines had something to do with it.B...

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Conversational Marketing: A Beginner’s Guide

Is traditional marketing on its last legs?We blast emails to faceless entities on a list asking them to sign up for our offerings.We receive enquiries for sales to follow-up days later.We do this i...

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The Manchester Gig Economy – Manchester Freelancers Share Their Stories

Is becoming a freelancer or contractor truly a smart career move?It sounds like a sweet deal. To be your own boss, choose which projects to work on and who to work for, all the while doing somethin...

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The Changing Face of Marketing Director Recruitment

Marketing isn’t what it used to be. Gone are the days of campaigns that rely on guesswork.Today, Marketing Directors/Chief Marketing Officers (CMOs) have the technology and data needed to paint a v...

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How to Develop Your Employer Value Proposition – Part 2: From EVP to IVP

“The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers.” – Sybil F. StershicIn part one of this blog, we unmasked how...

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How to Use Paid Media to Distribute Your Content

 It doesn’t make sense. Your content is well written and super-informative. You’ve published it on all your channels.So why are you only getting a few hits?The thing is, putting your content on dif...

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How to Develop Your Employer Value Proposition – Part 1

What’s in it for me?It’s the question at the forefront of most candidates’ minds. Without an Employer Value Proposition (EVP), your business will find it difficult to clearly communicate your answe...

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A Day in the Life of a Product Owner

Wherever you look, digital products are popping up: banks, universities, retailers, gyms; everyone’s got one. And that’s thanks, in part, to the product owner role that takes digital items from use...

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Celebrating the British Digital Industry: Adam at BIMA 100 – Class of 2018

The British Interactive Media Association (BIMA) is a thriving part of the UK’s digital scene, and reading the list of inductees into its Hall of Fame is like a roll call of who’s who in the Britis...

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5 Ways To Identify The Right Recruiter For Your Business

When you decide to work with a recruitment agency, it’s usually with the hope that they have knowledge and connections to help you attract the best candidates to your company. However, with so many...

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10 Places to Learn Tech Skills for Free

LAST UPDATED: July 2020What beats a free lunch? A complimentary career boost of course, and there are plenty of on-the-house tech training courses to choose from. Read our rundown to see what tickl...

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Adam’s Easy Guide to Tech Jargon

Do you work alongside a team of developers?If you’ve overheard a piece of tech jargon in the office and are clueless about the difference between Java and JavaScript then our A-Z is here to save yo...

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The Growth of Artificial Intelligence in Marketing

Recreating human intelligence in an artificial way has long been the dream of scientists and film directors alike. Cinematic creations like Bladerunner’s replicants and Star Wars’ C3-PO are the hum...

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Diversity in Tech

A shortage of highly skilled employees is the number one challenge for UK digital tech businesses. Yet large swathes of the population, like women and disabled people, are seriously underrepresente...

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The Top 10 Skills Asked for in Marketing

With the tsunami of new marketing technology that swells every day, it’s tempting to think that those with the right skills can master it, do more and deliver better results.But at its core there a...

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Manchester’s Best-Connected Share Their Networking Secrets

Your business or career can’t survive in a bubble which is why you network. But what makes for a memorable interaction? And how can you build a list of valuable connections? We asked six of Manches...

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7 Tools To Help You Be a Better Content Marketer

Content marketing is as much about the numbers as it is about the words. To help get your content in front of as many of the right people as possible, you need a solid content marketing toolkit. An...

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