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The Changing Nature of a CMO

​There’s no such thing as an ordinary day in the office as a Chief Marketing Officer (CMO). You’re expected to lead on key digital trends like AI and mobile experience, meet higher customer expecta...

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Marketing Through WhatsApp – The Need-to-Know Case Studies and Best Practice

Marketers are always looking for ways to connect with customers on a more intimate basis. And there’s nothing quite as personal as receiving a message on your phone.As messaging apps have gained in...

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