Digital & Tech

Search Manager

About the Role

As a search manager, you may work for an organisation or agency but could also work freelance as an advisor for ad-hoc projects.

It is your role to assist in the development of an organisational search engine management (SEM) strategy by researching, reviewing and analysing organic and paid search activities, identifying opportunities to improve their performance and implementing search campaigns at a departmental level.

Typical Responsibilities for the Search Manager

You responsibilities as search manager will vary depending on the scale and requirements of your employer or client, but they generally fall into the following three categories:


As the search manager, you will be expected to have an in-depth knowledge of organic and paid search marketing tools and their applications, and will be relied upon to inform the decision making of your senior managers, clients and marketing personnel.

You will be an effective leader who can direct, motivate and secure the collaborative efforts of individual specialists in SEO, PPC, content, social and design, and delegate tasks to ensure that search campaign performance targets are met on time and within budget.

You may also be involved in recruitment and should be able to identify, retain and nurture talent, facilitate training and conduct appraisals.


You may need to manage several search campaigns at a time and a strategic approach to all aspects of your research, planning and delivery is essential.

You must be a tactical, analytical and creative thinker who can research the market, identify opportunities and make efficient use of the latest organic and paid search tools and techniques to enhance existing search campaigns and implement new ones. Those strategies must be tested, monitored and revised where necessary to optimise performance and maximise ROI.


You must be a skilled written and verbal communicator who can work with business leaders, clients and marketing personnel to discuss business objectives, explain complex processes, establish performance goals and develop and implement effective search strategy action plans which are challenging yet achievable.

You will need to create style and search strategy guidelines for various marketing personnel and write progress reports detailing the effectiveness of your campaigns for senior management. You may also need to represent your employer or client at new business pitches or industry conferences.

Salary Range

As a search manager your salary will vary depending on your responsibilities, experience and work location but you can expect to earn £22k to £50k+, and enjoy additional benefits and bonus packages.

Skills & Qualifications

  • In-depth understanding of organic and paid search tools and methods

  • Strategic, analytical and creative thinking

  • Excellent personnel management and leadership

  • Excellent verbal and written communications

  • Budget management

  • Strong KPI and ROI focus

  • Problem solving

  • Relationship building

  • Report writing

  • Ability to work under pressure

  • Flexibility to travel or work outside of regular office hours


Although formal qualifications are not essential, it is usually advantageous to hold a degree or equivalent professional certifications in marketing, communications or business management.

Experience & Career Progression

As a search manager, you will be expected to demonstrate a clear, successful track record of search campaigns that you have planned, developed and implemented as well as experience of personnel and budget management.

Career Progression

As the search manager, your organic and paid search expertise could help your career progress naturally into any of the following roles:

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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So we can start to get to know you from Adam and fully understand your skills, experience and what makes you tick, please upload your CV and/or portfolio, using the upload link below.

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