Digital&Tech

Digital & Tech

Paid Search Manager

Paid Search Manager in Manchester or London | About the Role

As a PPC manager you will usually work for an organisation or agency though may work independently as a freelance consultant.

It is your role to assist in the development of an organisational PPC strategy, establish KPIs for web traffic and sales, optimise budgets to maximise ROI and manage the day-to-day activities of a team of PPC executives tasked with implementing your campaign plans.

Typical Responsibilities for the Paid Search (PPC) Manager

Your responsibilities as a PPC manager will vary, but most employers or clients will expect you undertake the following:

Leadership

It is your responsibility to ensure that the commercial objectives of your employer or client are understood and that the strategic PPC campaign plans you devise to meet or exceed them are developed, reviewed and executed within planned budgets and timescales.

As such, you will need to be a knowledgeable and effective leader who possesses an in-depth understanding of keywords, ad creation and placement, bid management and analytics tools and use your skills to inform, motivate and delegate workloads to the personnel under your supervision.

You may be involved in the recruitment process and will be tasked with attracting, retaining and supporting the professional development of a team of PPC executives.

Project Management

Although you will hold a managerial position, you must be a team player who can collaborate with colleagues in SEO, design, social and content as well as other internal and external parties in finance, supply and distribution to develop PPC campaigns that fulfil the business goals of your employer or client.

You may be expected to work on one, or several projects at any one time and will need to be an organised, analytical and effective decision maker who can research the market, identify opportunities and act quickly in order to optimise PPC campaign performance and ROI.

Reporting

You will be a skilled written and verbal communicator who can produce clear, targeted campaign plans and directives for the personnel tasked with putting them into action, and detailed, timely progress reports for senior management.

Furthermore, you may need to participate in client pitches, represent your employer or client at industry events and conferences, and contribute regular content which promotes your PPC services across social media channels.

Salary Range

Depending on your experience, levels of responsibility and the location you work in, as a PPC manager you can expect to earn £18k to £36k+, and enjoy various benefits and bonus packages.

Skills & Qualifications

  • In-depth knowledge of PPC tools and techniques

  • Commercial insights

  • Sound understanding of PPC within a wider marketing context

  • Analytical and creative thinking

  • Excellent written and verbal communications

  • Excellent project management

  • Organisation and time management

  • Budget control

  • Attention to detail

  • Report writing

  • Ability to work under pressure

  • Flexibility to travel or work outside of regular office hours

Qualifications

Academic qualification are not essential for this role but possessing a degree or professional certificates in a relevant subject such as marketing, business management or communications may be advantageous.

Experience & Career Progression

You will usually need a minimum of 2 years’ experience of managing personnel and a proven track record of successful PPC campaigns that you have developed and implemented.

Career Progression

As an experienced PPC manager, your career could progress into one of the following roles:

Does this sound like a role you may be interested in? Click here to browse a range of available roles in Manchester and London.

​Building your career in Stoke Newington

Located in the North-East of London between Holloway and Stratford, Stoke Newington is a quaint residential area brimming with indie shops, chic cafes and hip bars. Also, thanks to the large Jewish, Quaker and Turkish communities there are a variety of lip-smacking eateries to try. Music fans will fall in love with the Vortex Jazz club too, one of the best jazz clubs in London.

Stoke Newington is a perfect London destination for those who prefer a quiet life away from the madness of the city. Owing to the lack of a tube station, the area rarely feels overcrowded as tourists are few and far in-between. However, there are plenty of other transportation options, making Stoke Newington ideal for commuters who don’t want to live in the centre of London.

HR Recruitment Manchester
Marketing Recruitment Manchester

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