Paid Search Manager
About the Role
As a PPC manager you will usually work for an organisation or agency though may work independently as a freelance consultant.
It is your role to assist in the development of an organisational PPC strategy, establish KPIs for web traffic and sales, optimise budgets to maximise ROI and manage the day-to-day activities of a team of PPC executives tasked with implementing your campaign plans.
Typical Responsibilities for the Paid Search (PPC) Manager
Your responsibilities as a PPC manager will vary, but most employers or clients will expect you undertake the following:
Leadership
It is your responsibility to ensure that the commercial objectives of your employer or client are understood and that the strategic PPC campaign plans you devise to meet or exceed them are developed, reviewed and executed within planned budgets and timescales.
As such, you will need to be a knowledgeable and effective leader who possesses an in-depth understanding of keywords, ad creation and placement, bid management and analytics tools and use your skills to inform, motivate and delegate workloads to the personnel under your supervision.
You may be involved in the recruitment process and will be tasked with attracting, retaining and supporting the professional development of a team of PPC executives.
Project Management
Although you will hold a managerial position, you must be a team player who can collaborate with colleagues in SEO, design, social and content as well as other internal and external parties in finance, supply and distribution to develop PPC campaigns that fulfil the business goals of your employer or client.
You may be expected to work on one, or several projects at any one time and will need to be an organised, analytical and effective decision maker who can research the market, identify opportunities and act quickly in order to optimise PPC campaign performance and ROI.
Reporting
You will be a skilled written and verbal communicator who can produce clear, targeted campaign plans and directives for the personnel tasked with putting them into action, and detailed, timely progress reports for senior management.
Furthermore, you may need to participate in client pitches, represent your employer or client at industry events and conferences, and contribute regular content which promotes your PPC services across social media channels.
Salary Range
Depending on your experience, levels of responsibility and the location you work in, as a PPC manager you can expect to earn £18k to £36k+, and enjoy various benefits and bonus packages.
Skills & Qualifications
In-depth knowledge of PPC tools and techniques
Commercial insights
Sound understanding of PPC within a wider marketing context
Analytical and creative thinking
Excellent written and verbal communications
Excellent project management
Organisation and time management
Budget control
Attention to detail
Report writing
Ability to work under pressure
Flexibility to travel or work outside of regular office hours
Qualifications
Academic qualification are not essential for this role but possessing a degree or professional certificates in a relevant subject such as marketing, business management or communications may be advantageous.
Experience & Career Progression
You will usually need a minimum of 2 years’ experience of managing personnel and a proven track record of successful PPC campaigns that you have developed and implemented.
Career Progression
As an experienced PPC manager, your career could progress into one of the following roles:
Head of PPC
Head of SEM
PPC Director
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