Marketing&PR

Marketing & PR

Responsibilities

A PPC Executive’s responsibilities will vary from organisation to organisation, but are likely to include:

  • Managing a company, or companies pay-per-click campaigns

  • Researching and planning keywords for effectiveness

  • Performing keyword analysis to identify strong keywords for campaigns

  • Monitoring the pay-per-click campaigns of competitors and recognising their successes

  • Analysing the ROI on all PPC campaigns, and maximising this ROI

  • Competent at A/b testing with pay-per-click, done to establish the best CTR

  • Allocating budget for remarketing and analysing ROI

  • Able to use Google Analytics

  • Creating reports on campaign success for upper management

  • Monitoring keyword bids and monthly budgets

Expected Skills & Qualifications

Candidates should express a keen willingness to work in the PPC field, and possess an enthusiasm for data management. Previous experience with managing pay-per-click campaigns is often a necessity. PPC Executives need a sound understanding of Google Analytics, Google AdWords and Bing Ads. Exemplary people skills will help set candidates apart, as with that comes the ability to efficiently communicate with clients and team members.

There are a number of core skills required for this role:

  • At least one year on the job experience

  • Account management skills

  • Recorded success of past PPC campaigns, preferably a portfolio

  • Solid knowledge of Google Adwords, preferably reinforced by a certification

  • Good working knowledge of Google Analytics

  • Enthusiasm for PPC

  • Clear reporting skills

  • Budget management skills

  • Mathematical skills

Salary

The average salary for a PPC Executive in the United Kingdom is currently just over £20,000 per year. The entry-level salary currently averages at just around £16,000 per year. More experienced candidates can hope to earn over £30,000 per year.

Progression

Natural progression within the PPC field would see an Executive make the transition into a managerial role. A skill-set acquired through PPC work can be transferred over to general digital marketing departments.

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

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