Marketing & PR

​Marketing Analyst

The responsibilities in marketing analyst jobs vary depending on the needs of an employer or client, however they generally fall into four main categories:


Your research will be used to inform the business decisions your employer or client takes. Providing them with sound, reliable information requires a comprehensive research strategy that ensures timely and thorough market research is carried out.

This might include preparing surveys, conducting interviews and sourcing historical and current market statistics, as well as conducting assessments of any competitors and influential consumer trends, to develop a comprehensive insight into the opportunities and challenges within a given market.


Your research into a market and the opportunities or challenges it presents will be informed by your independent research as well as the input of internal or external parties, either because they will influence your findings and subsequent recommendations, or be affected by them.

Often, that includes personnel in marketing, finance, production and distribution and you will need to be able to communicate effectively in person or in writing, with them.


You must be able to interpret and analyse large volumes of information from various sources which must be assessed, in accordance with your considerations of competitor behaviour and any fluctuating economic and consumer trends, to identify business opportunities, calculate risks, accurately forecast ROI and make recommendations about the steps, costs and time needed to achieve them.


Your findings and any recommendations you make will need to be presented, often in person and in print in concise, clear and visually engaging ways.

Salary Range

Depending on the work location, your experience and levels of responsibility, the average salary for marketing analyst jobs ranges from £18k to £38k+, but may also include the potential to earn performance related bonuses.

Skills & Qualifications

When recruiting for these roles, employers are typically looking for very specific skills.  When you’re applying for marketing analyst jobs, you should prioritise these on your CV:

  • Excellent organisation and time management

  • Objective, logical and methodical approach to capturing data

  • Critical and detailed attention to the analysis of data

  • Interpretation of data from a variety of sources

  • Excellent interpersonal skills

  • Creative thinking

  • Problem solving

  • Report writing

  • Strong IT skills are essential for managing, analysing and maintaining the integrity of data, particularly in programmes such as Excel, Access, SQL, SAP and Qlickview

  • Excellent presentation skills

  • Flexibility to travel for work


There are no formal qualifications required for this role so a potential employer will be looking for experience or the relevant skills that can easily be transferred from another profession.

Experience & Career Progression

If you’re a business, marketing, mathematics, economics, sociology or IT graduate then your academic research, analysis and reporting skills are ideal for many entry-level marketing analyst jobs.

If you’re planning on moving into marketing analytics from a similar profession then being able to demonstrate experience in project management, research and data analysis as well as problem solving, communication and reporting skills will appeal to a potential employer.

Career Progression

As a marketing analyst your skills are highly desirable and make an excellent foundation for career progression into the following occupations:

  • Account Director

  • Marketing Manager

  • Business Development Manager

  • International Marketing Manager

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

Building Your Career in Manchester

Ian, Brown, Lead singer of the Stone Roses and Manchester Icon once said, “Manchester’s got everything except a beach.” That may be true, and although it does have a fair bit of drizzle, don’t let that put you off. Manchester is thriving and is a becoming a business powerhouse, which unsurprisingly is creating vast opportunities for those looking to develop their careers.

Working in Manchester

A hub for banking, insurance, fashion, property, construction, retail and hospitality, a thriving tech scene and some of the most creative and exciting agencies in the UK, means job opportunities are in abundance at all levels. Companies like Google, Amazon, Freshfields, LLP, and Microsoft have all opened offices in the city, in addition to the arrival of the BBC at Media City. This continual arrival of big businesses has brought a wealth of job opportunities, establishing it as an economic powerhouse. You can see the effect on the city’s skyline with more property being constructed than anywhere else in Europe.

Living in Manchester

From a lifestyle point of view, Manchester has a lot to offer. It’s big enough to provide amazing job opportunities and still small enough for you to feel part of the community. You can bump into someone you know when walking across the city. Manchester has a vibrant culture, an affordable living cost and a good dose of edginess along with an amazing bar scene, restaurants to die for and excellent shopping. If live music is your scene, you’ll find something exciting any night of the week. Prefer the countryside? You’re just a stone throw from some of the UK’s most beautiful locations including Derbyshire, the Lake District, the Yorkshire Dales and North Wales. All of which are within an hour or two’s drive meaning you’re spoilt for choice. Plus, it’s at least 30% cheaper than living in London with just as many opportunities on your doorstep.

Fancy a chat about opportunities in Manchester with one of our consultants? Chat to us by clicking the speech bubble icon in the bottom right corner of this page, email us at or call us on 0161 359 3789.

HR Recruitment Manchester
Marketing Recruitment Manchester

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