Digital & Tech

​Digital Project Manager

As a digital project manager, you will usually work for an organisation or agency although you may also work as a freelance consultant.

It is your role to manage, develop and deliver digital service and software projects which streamline, enhance or promote the products, services or operations of your organisation or its clients and contribute to commercial growth and profitability.

Typical Responsibilities for the Digital Project Manager

As a digital project manager, your responsibilities may vary widely depending on the industry you work in and the requirements of your employer or client, however most will expect you to fulfil the following:

Project Management

You may be expected to manage one, or several digital projects at any one time and will need exceptional organisational skills to oversee them successfully from conception to completion.

Being able to communicate effectively, to discuss or write about complex technical tasks in language appropriate to a varied audience is critical.

You will need to liaise, negotiate and collaborate in writing or in person with clients, external agencies, departmental personnel and business leaders to understand the scope, budgets and timescales of a project as well as the skills, resources or operational constraints necessary and develop plans accordingly.

It is your responsibility to ensure that as projects develop, creative briefs and task schedules are followed and any resources or budgets are kept on track throughout the process so that effective digital services are delivered.

Problem Solving

You will be a skilled problem solver who enjoys the challenges that each digital project presents, and possess the technical knowledge, interpersonal skills and creative flair to find solutions to them.

In addition to utilising your own Scrum or Waterfall digital project management skills, you will need to foster good relationships with your colleagues and clients to understand the specific requirements of a project and utilise their knowledge, expertise and resources to meet them.

You will need a sound working knowledge of design tools including HTML, CSS, CMS, as well as an understanding of analytics, content strategy, social media, e-commerce, product testing and the latest technological trends and developments in internet devices.


Although much of your work will require you to work independently, you may need to lead specialists in various departments such as marketing, sales, distribution and software engineering to ensure that each individual understands the vision and targeted aims of a digital project and collaborates efficiently and effectively to achieve it.

You will be required to provide regular reports to clients or business leaders on the progress of digital projects and may also need to facilitate training for employees tasked with project responsibilities, or train the users of any app, website or piece of software that you develop.

Digital Project Manager Salary Range

Depending on the requirements of your employer, your experience and the region you work in, as a digital project manager you can expect to earn a salary of £23k to £41k+, and enjoy various benefits and bonus packages.

What skills do you need to be a Digital Project Manager?

  • Project and personnel management

  • Methodical and organised approach

  • Attention to detail

  • Excellent verbal and written communications

  • Interpersonal skills

  • Creativity

  • Decision making

  • Budget management

  • KPI and ROI focus

  • Report writing

  • Flexibility to travel or work outside of regular office hours

Qualifications for a Digital Project Manager Role:

Formal qualifications are not essential for this role but a degree or equivalent professional certifications in advertising, computer science or communications are desirable.

Experience needed to be a Digital Project Manager:

To become a digital project manager you will usually need significant experience in a marketing or advertising agency environment and be able to demonstrate a proven track record of digital project and personnel management.

Career Progression:

As a digital project manager your skills are highly sought after and you could enjoy career progression into any of the following roles:

  • Digital Account Manager

  • Senior Project Manager

  • Digital Project Analyst

  • Digital Consultant

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

​Merseyside is a county in the North West of England. It is comprised of Knowsley, St Helens, Sefton, Wirral and Liverpool. Merseyside is so named after the river Mersey, which runs through the county. Merseyside boasts excellent transport links across the North and beyond, with regular train travel to London and an international airport. Merseyside also boasts one of the largest collections of listed buildings in the world, with the Docks and historic Waterfront in Liverpool, and the model town of Port Sunlight on the Wirral.

It’s a relatively new county, having only come into existence in 1974.It was previously part of Lancashire and Cheshire, two pre-existing neighbouring counties. Liverpool is the major city within Merseyside; known as a vibrant cultural centre in the UK. Home to many art galleries and museums, Aintree racecourse, two rival football teams and of course, The Beatles. Liverpool is renowned to be a city with a thriving creative and sporting culture that is as diverse as it is passionate.

Outside the city and across the river lies the Wirral Peninsula – an area filled with typically British seaside towns and promenades thanks to being almost entirely surrounded by water. Merseyside is also blessed with beaches to the north, encapsulating both Crosby and Formby. Formby is famed for it’s squirrel reserve, and for *that* beach scene in Peaky Blinders. In fact, much of Peaky Blinders has been filmed in various locations across Merseyside. In recent years it has become a popular film location, particularly in period dramas, and as an alternative to London. The famous Liver building and St George's Hall have been used as sets to represent Gotham in the latest Batman film.

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