Digital & Tech

​Digital Account Manager

As a digital account manager, you will usually work for an organisation or agency although you may also work as a freelance consultant.

It is your role to balance the commercial objectives of your employer with the customer service it offers its existing and new clients to establish positive working relationships that are mutually beneficial and profitable to both parties.

Typical Responsibilities for the Digital Account Manager

As a digital account manager, your responsibilities may vary widely depending on the industry, scale and needs of your employer or client, however most will expect you to fulfil the following:

Relationship Building

As the digital account manager, your key responsibility is customer care. You will be required to develop strong working relationships with a variety of existing and potential clients and ensure that through the provision of excellent service, client accounts and their revenue streams are secured and experience growth.

Much of your success will rely on the work of departmental personnel specialising in digital design and development. Although you will be in a managerial role, you will need to build relationships and collaborate on development plans and any related technical or creative processes with those individuals, and contribute to the creation of a positive and productive work environment.


Initiating and fostering strong client relationships requires excellent written and verbal communications and interpersonal skills.

You must be able to interpret the needs and preferences of your clients, help them understand their options, shape their digital plans, tackle difficult issues confidently, establish project budgets and set reasonable timescales and KPIs for achievement.

Putting those plans into action requires clear communication with specialists in digital development, design and marketing. You will need to co-ordinate their activities, allocate budgets and resources, ensure tasks are completed on schedule and provide feedback reports to your clients, departmental managers and business leaders on the progress of any projects.

Furthermore, you will need strong presentation skills and be able to contribute in client pitches, represent your organisation at industry events or conferences and write content for your company website.


As a departmental leader and client manager you will be expected to possess a sound working knowledge of all the tools, technologies and resources necessary for a range of digital projects, understand their applications and costs and act as a knowledge leader for personnel in your organisation.

You must be a motivational leader who can inspire creative, collaborative work and encourage practices that enable individuals to generate and share ideas, test new concepts and be efficient and productive.

You may be required to participate in recruitment activities and facilitate training which capitalises on and enhances the skills of personnel in your department.

Digital Account Manager Salary Range

Depending on the requirements of your employer, your experience and the region you work in, as a digital account manager you can expect to earn a salary of £25k to £35k+, and enjoy various benefits and bonus packages.

What skills do you need to be a Digital Account Manager?

  • Excellent verbal and written communication and interpersonal skills

  • Sound knowledge of digital tools, techniques and technologies

  • Relationship building

  • Project and budget management

  • KPI and ROI focus

  • Commercial insights

  • Report writing and presentation skills

  • Flexibility to travel or work outside of regular office hours

Qualifications for a Digital Account Manager Role:

Formal qualifications are not essential for this role but a degree or equivalent professional certifications in business management, digital media or communications are desirable.

Experience needed to be a Digital Account Manager:

You will need to demonstrate significant experience in a customer service, digital marketing or advertising agency environment and a proven track record of successful account, project and personnel management.

Career Progression:

As a digital account manager your skills are highly sought after and you could enjoy career progression into any of the following roles:

  • Head of Client Services

  • Client Acquisition Manager

  • Digital Account Director

Does this sound like a role you may be interested in? Click here to browse a range of available roles.

​Merseyside is a county in the North West of England. It is comprised of Knowsley, St Helens, Sefton, Wirral and Liverpool. Merseyside is so named after the river Mersey, which runs through the county. Merseyside boasts excellent transport links across the North and beyond, with regular train travel to London and an international airport. Merseyside also boasts one of the largest collections of listed buildings in the world, with the Docks and historic Waterfront in Liverpool, and the model town of Port Sunlight on the Wirral.

It’s a relatively new county, having only come into existence in 1974.It was previously part of Lancashire and Cheshire, two pre-existing neighbouring counties. Liverpool is the major city within Merseyside; known as a vibrant cultural centre in the UK. Home to many art galleries and museums, Aintree racecourse, two rival football teams and of course, The Beatles. Liverpool is renowned to be a city with a thriving creative and sporting culture that is as diverse as it is passionate.

Outside the city and across the river lies the Wirral Peninsula – an area filled with typically British seaside towns and promenades thanks to being almost entirely surrounded by water. Merseyside is also blessed with beaches to the north, encapsulating both Crosby and Formby. Formby is famed for it’s squirrel reserve, and for *that* beach scene in Peaky Blinders. In fact, much of Peaky Blinders has been filmed in various locations across Merseyside. In recent years it has become a popular film location, particularly in period dramas, and as an alternative to London. The famous Liver building and St George's Hall have been used as sets to represent Gotham in the latest Batman film.

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