I was never really a big fan of mission statements and company
values of previous businesses I have worked for. They are just
words that someone thought up a few years ago, and stuck on the
website. Rather than being an exercise in inspiration,
looking at an aggregated list of the mission statements of the Fortune
500 companies makes you realise how vague and riddled with
corporate-speak many of them are. Mission statements are all too
often just that - a statement of intent that is not really brought
to life through the culture and daily interactions of the
It is interesting to see the mission statements/values below
from Twitter and Apple, both of which are the first thing employees
see as they enter work.
Twitter - Biz Stone - Co-founder of twitter
- We don't always know what's going to happen. And that's
- Leave space for the unknown.
- There's a creative answer to every problem.
- There are more smart people outside your company than there are
inside. Use them.
- We will win if we always do the right thing for our users.
- The only deal worth doing is a win-win deal.
- Your co-workers are smart, and they have good intentions.
There's work and there's your life's work.
The kind of work that has your fingerprints all over it. The
kind of work that you'd never compromise on. That you'd sacrifice a
weekend for. You can do that kind of work at Apple. People don't
come here to play safe. They come here to swim in the deep end.
They want their work to add up to something. Something big.
Something that couldn't happen anywhere else.
Welcome to Apple
However all of that said, I think it's very important for
companies to have defined values that inform their culture, vision,
hiring choices and just about everything the company do, and live
and die by.
I have been at Adam for 5 years now, pretty much from the start.
I think every year we try and thrash out our company values,
mission statement etc. I think we have tried and failed on many
occasions because we are thinking too much about them, and also I
think values change as the company and the people in it evolve.
In a recent meeting at Adam we vowed to keep it simple, within a
minute we just came up with our core values (Honesty, Vision and Be
Exceptional). We all agreed immediately and they are now intrinsic
in how we operate and what we do, and to be honest I think they
always have been.